The notes from this panel are pretty thorough - it was one of the first panels I attended and I was pretty enthusiastic with the typing. Interesting findings, but the main takeaway for me is that these kids are clever and pretty discerning, we need to give them a whole lot more credit than we (or I) currently do! "What teens like online and on their phones" Panel of teens from age 11-17, based in the Austin area and of different levels of interest in technology, music, etc… sites teens like goodreads.com: book reviews, allows them to check reviews and know they'll like it before they buy it (since they can only buy so many...) purevolume.com: unsigned cool bands to check out MySpace, Facebook: Own mark on the site, cmn w friends & family (but not mom) after school Using FB to stay in touch w friends, only uses it bc there's critical mass of friends on there Digg.com to stay up to date w things like games news (Halo 3, Sports games) 12 year old says she's 16 on MySpace, boy says he's 99 Mixmatters, music site w latest stuff before it goes out Seventeen.com but not totally happy w that site Hipster.com music playlists ppl who aren't quite famous Runescape, game, chat to people and meet them on myspace
What turns you off about websites? Too much advertisement about "free xbox 360" but all i want to do is watch my video Advertising also slows down my computer NBA.com has ads for Miller between every video MySpace profile "invaded" with a virus, sent innappropriate videos Clear issue with ads that stop the flow of activity Heavy pages with too much content and too many ads, page takes too long to load
Social networking fatigue? Do you think so? Used to check every minute, looking for more friends on FB, but once all friends got added, the bulk of it is done, not much else going on. MySpace, all have accounts. FB about half of them
Use email more? Email address was created FOR myspace, but already aware of the need for different email addresses for different things. Contacting teachers to ask for homework help Already have a concept of "professional" email address, importance of proper writing and correctly written emails
What kind of phone do you have? Is that the phone you want/would like to have? - Doesn't have a phone - LG Music phone, unlimited SMS and uses it a lot, plays Tetris a lot, can't get to the internet on her phone, its too expensive, but friends sometimes share ringtones by bluetooth - TMob blackberry pearl, loves email, sends him MySpace msgs, uses SMS lots, gets ringtones from friends and creates his own, no internet on his phone (too expensive) - Mom gave her basic phone but its never charged, only meant for emergencies, isn't allowed to use for anything else - Old phone, broken in his pocket, makes calls/receives, SMS, really basic. Emergency games in case he's too bored but would like better phone, but as long as it works... - Sony slidephone. Likes the slide. Listens to music on her phone, chats on the phone, but doesn't like SMS or use it much. Likes a few games - (Girl in pink) LG cameraphone Uses SMS but has a limited number (150ish), has ringtones at $3 a piece, Tetris $5, doesn't download ringtones or wallpapers, cant afford it anymore. Uses camera a lot, sends the pics to other ppl.
Few watch video Think they could mostly cope without except for 2
Virtual worlds, creating avatar-based social network sites. Do you go to virtual worlds? Runescape Xbox live, no avatar but can play against ppl Zwinki Runescape, Gaia but Pay-to-play is really dying, it's not popular anymore Zwinki requires acquiring points and stuff and i just wanted to customise my avatar
Creating videos, do you do it? - In the backyard, used Windows Video Maker, think it's pretty cool, would prob do it again - If I had a camera, I probably would - Have a camera but never made it by the deadline to send in videos, it's pretty cool, likes the idea of her video possibly being used
Do you like the brand more if they do this kind of thing? Pink one htinks she'd respect the company more for doing video competitions for thinking that you're able to do it too (knowing marketing is hard, creative)
Digg for news on war in Iraq, youtube, etc (yikes!) The Onion catches their attention
Needs to be funny, different angle The news are too dead and dull
None of them go to CNN or NewYorkTimes
Do you (and how) do you take part in causes?
Answering questions in exchange for grains of rice to 3rd world Donation services from the school, selling cards for charity
Would like to do things physically in-person for some Others prefer the game aspect of the grain of rice quiz Things that are easy to do make it easier for kids to help from home in their pyjamas. People want an easy out to feeling they help
TV shows... Family guy Hannah Montana History channel (Future weapons) Veoh for new eps of stuff they missed Disney channel, watch Cody on the Disney website Wrestling (tend to watch live) CSI (watch live) Kyle XY and Wildfire must be watched live Love watching anime, but use reel.com and others to try to find the ep asap online if missed Spanish dramas and telenovelas
Projects designed to try to break advertising campaigns: Would they push back on advertisers to get them off websites?
They understand that advertising funds the websites and allows them to get stuff for free. Don't mind ads if they're contextual and relevant (shoes, not beer) Keep the advertising on sites where you're actually trying to purchase something Please don't make it like teh Futurama ep where they broadcast ads to Fry's sleep
Brand microsites, flash games, miniclip?
Addictinggames.com Home computers tend to be too slow to play them properly, would probably play them if they didn't have such PoS machines Like to play games when they're at school and done their work, uses it all the time Each one of them played games on their phone before panel started Newgrounds.com, ebaumsworld, albinoblacksheep They love flash games, they know how to unblock websites at work