Nearly a year ago, I wrote about my #themeword for 2008, which was exploration. My objectives were to explore in four key areas; travel, business opportunities, new or unused skills and friendships/ relationships. In reflection, it was a good year. In fact, it was an amazing year. I could have done better in terms of travel; I did an awful job of going to new destinations to which I'd promised myself a visit! But I did well in balancing work and fun, with plenty of dinner parties and get togethers with friends throughout the year.
When I wrote about business opportunities exploration, in the back of my mind, I knew I would work for myself before the year was out, it was just a question of having the cojones to jump, so the latter part of 2008 has offered me a taster of what 2009 will bring.
So on with this year's themeword. I've opted for one overarching theme, divided into three key goals, reflecting what Chris Brogan and many others have done.
I hope that in 2009, I can use the knowledge I've acquired to make a difference. If I can help one business make a lasting impact on their customers, or help someone learn the true value of the communication tools I'm so grateful for, I'll be a happy gal.
To put it into action, I want to create, lead and focus.
Create by pushing ideas beyond replicas of what's been done elsewhere by someone else and produce something remarkable.
Lead by example in doing marketing work that is graceful, ethical and genuinely valuable to its participants.
Focus on the right things. With rivers of news and infinite numbers of social networks, with masses of potential projects, clients and events, in 2009 I will need to focus my attention, energy and abilities on the most important ones. After all, there's only one of me!
Beyond this big picture, I've also got a few simple things I've promised myself this year, most more personal than the above.
- Backup my digital life regularly and reliably
- Host or go out for dinner with (non-business) friends at least once a month
- Call my mom more regularly and book a trip to Canada before summer :)
- Visit my sister in Paris when she heads there to study for a few months
- Take (and publish) more photos on Flickr to remember important life events
- Keep making homemade stuff like cards, liqueurs and tons of fresh cooking. It's good for the mental health.
What's your themeword for the year? Need inspiration? Try searching for #themeword on Twitter Search.
[Image: Owl photo by Aussie Flickr user Aaardvaark under Creative Commons]