He adds "There's the competition in a nutshell below. Star it for reference. The prize will be good and sent anywhere in the world."
Now I'm not quite sure what makes Stephen's challenge more viral than any other Twitter-led idea but it's been spreading like wildfire. It could be:
- Wanting to be recognised as clever by such a high profile personality
- The lure of the prize (as of yet unknown)
- The sheer madness of the challenge (Have YOU tried fitting 50 L's in 140 characters?!)
It's fair to say that many man-hours were lost today whilst tweeters attempted to make up their own sentences. See for yourself on Twitter Search for the volume of inbound tweets to Stephen today.
This challenge is particularly sweet because there are no strings attached, just a bit of fun with the potential for a fun prize picked by a discerning geek. However, if a brand were to use this format for a campaign, you know what... I probably wouldn't be too adverse to it! What about you?
And my attempt? I'm still failing because it's far too long, but here's what I've got so far: "Llewellyn's llama lulled lamentably ill Lola's lily & Lloyd lol'ed @ little Lola's silly ballet flailing. Filling Lilly's yellow lilo, he spells llastically: Billy tells & yells loyally"