I landed back in the UK two days ago, and I can already feel the most vivid memories of the week slipping away. Before any more memories disappear, better put pen to paper (figuratively, you know I rarely use paper) and note the salient points of South by Southwest 2009. I arrived a day early to Austin on Wednesday night after a reasonably uneventful flight - just how I like them. The city was preparing for two weeks where everything changed; First, a week where geeks descend upon the city, then a week of musicians taking over every club, bar and hole in the wall.
On Thursday, once settled in, I met with the lovely Kara, an Austin local I met last year, who drove David, Rebecca & myself down to San Antonio for the day. We visited the Alamo and walked along the river, stopping by for our first Tex Mex lunch of the week (certainly not the last).
Friday, panels started slowly, but there was truly only one I wanted to see - Clearleft's Paul Annett's presentation entitled "Oooh that's Clever! Unnatural Web Design" focused on the small delights designers can add when creating a site. He bravely invited volunteers onto the stage to reenact the Silverback App site's parallax effect alongside a gorilla costume-clad Elliot Jay Stocks. A surreal start to what was going to be a surreal week.
The evening was just as memorable; The Boiling Pot on 6th is rather unique, in the sense that the crab, sea bugs & meat gets unceremoniously dumped on the table, everyone gets a bib and a hammer and the fun begins.
Saturday, panel topics ranged from "Tips for Making Ideas Happen" with Scott Belsky, "First year as a freelancer" with Thomas Myer to "Mobilizing your Online Community" (the worst panel I attended all week, I left promptly) and "Building your Brand with Web 2.0 Tools". The latter had an excellent panel composed of Saul Colt (Freshbooks), Chris Brogan, Loic LeMeur (Seesmic), CC Chapman & Dave Delaney, but the excitement of SXSW caused them to behave like fratboys rather than an intelligent, knowledgeable panel for a good part of the hour. (Yes, I'm looking at you, Brogan!)
The evening was a whirlwind of events: Brief visit by the Diggnation party where Alex Albrecht was seen throwing (Adidas-sponsored) shoes at the audience, followed by a few hours at the Frog Design Party, ending up at the Belmont Lounge for a cocktail before bed.
Sunday morning started well with "Ditch the Valley, Run for the Hills", moderated by the lovely John Erik Metcalf, on running a successful business outside of the San Francisco area. Opinions were divided, with Scoble suggesting a strong link with the Valley is essential to get a business off the ground, and others proving otherwise. (Louis Gray's notes)
Next session was "Making Whuffie: Raising Social Capital in Online Communities" by Tara Hunt, which realistically I should have skipped on. It's a great presentation, but one I had seen twice already.
In the afternoon, the "From Flickr and Beyond: Lessons in Community Management" and "Are PR Agencies a Dying Breed?" panels were enlightening, with more detailed notes to be blogged soon.
Monday's first panel was "Beyond Aggregation -- Finding the Web's Best Content" with ReadWriteWeb 's Marshall Kirkpatrick, Louis Gray, Gabe Rivera (TechMeme), Melanie Baker (AideRSS) & Micah Baldwin (Lijit) I'll be blogging this one in more details too but here are Louis' notes for an early look.
"Enough To Be Dangerous: Managing 'Expert' Clients" looked promising but somewhere along the way, I got bored by the duh-that's-obvious statements and the misinformed observations about the use of Flash in business sites, and walked out to get some Austin sunshine onto my pasty skin and spend some time with new and old friends.
Tuesday, last day of the event, I went to the Great British Breakfast to shmooze a little with the Digital Mission brits. Returning to the Convention Centre, I'd had enough of the fluffy community and social media panels (How many of them? Simon counted) and thought I'd dive into a few topics I knew nothing about; Get Satisfaction's Thor Muller's "Welcome to Your Posthuman Future" provided just that. It was like jumping head first into Cory Doctorow's "Down and Out in the Magic Kingdom" book.
After lunch, I attempted to get in the Kawasaki & Anderson keynote, but it was so crowded that I gave up and wandered the halls one last time. Hoping to finish the week on another unexpected-and-interesting note, I headed to the "DRM: The Fight Isn't Over Yet" Core Conversation by Fred Benenson of Creative Commons, but Core Conversations are always very hit-or-miss and again, it wasn't worth staying for.
The Media Temple Closing Party provided a great opportunity to meet new people, where I couldn't help wondering where they/I'd been all week! It's always that way,
Wednesday, the long trek home began, flying at 11am from Austin, spending a few hours around Charlotte airport and meeting Glenn Jones for a beer, followed by an overnight flight.
And now, I'm home. The South By Lurgy's hit me and is holding one of my lungs ransom. But I've had a great week, I already miss many of the great people I've met and I'm ready to do it again next year.
If I were to make three recommendations to SXSW organisers for next year:
1. Identify the level of the panel more clearly:
Mark panels as Beginner, Intermediate or Advanced on the pocket schedule and ask speakers to stick to that level. The vast majority of panels I attended were far too Beginner level, which sometimes felt like a waste of time. The panelists aren't necessarily to blame, as they aimed to be as inclusive as possible, but when every panel is lowest-common-denominator, it can be tricky to learn new things.
When I did find a slightly more advanced panel, I reacted just as Simon Willison did "For the record, the asychronous scaling panel is exactly the kind of meaty technical content I want to see more of at #sxsw" When I did find those panels, however, they made my day.
2. Don't get greedy:
This year, there was a rumoured 12,000 attendees at the Interactive festival. To put it simply, that's too many. Being refused from entering panels or made to watch a keynote from a second or third re-broadcast room is disappointing, having made the 9,000 miles round-trip to Austin. Having to trek over to the Hilton in the short break between panels was also less than convenient.
It's great to see the event get more popular and I certainly don't want it to be reserved for some sort of technical/social elite of the web, but the Convention Centre was creaking at the seams this year.
3. Keep the team in charge of wifi:
I must tip my hat to the team in charge of the wifi at the event. While it wasn't completely flawless, it was a marked improvement on last year. I hear the AT&T network was a bit more spotty (my roaming mobile picked T-Mobile) and that mobile AT&T vans were brought into the area to boost the service levels for everyone. Someone clearly went out of their way to keep the wifi running smoothly - my bank account will thank you greatly when my data roaming bill comes through.
Finally, to all the wonderful geeks I met for the first time, or had the pleasure of seeing again: See you all next year!