In the past year, I've been providing in-house training for companies who are approaching blogging and social media with excitement, but need some guidance to ensure they do things right. I'm now opening up the "Intro to Blogs & Social Media in Business" training course to the public, with a few dates in September and October:
- Cambridge: 8th September and 20th October
- London: 22nd September and 21st October
Some details about the training course:
This one-day introductory course will offer insight into the emerging social media channels:
- Social Networks: Facebook, LinkedIn, Flickr
- Microblogging: Twitter, Plurk, Tumblr
- Podcasting, Videocasting
- Wikis, mashups, community events and more...
We are conﬁdent that the above wonʼt sound like a foreign language any longer at the end of the day.
This course aims to explore each channel's potential in terms of getting brand exposure, building feedback channels and integrating within traditional marketing campaigns. We will look at case studies of the best and worst uses of social media by marketers from businesses ranging from 1-man-shows to multinationals.
It will help you understand how you can join the conversation that is undoubtedly already happening about your company, your product and your brand on the web. You will discover the tools and techniques used for creatively communicating your message, building quality relationships with users & making your social media campaigns a success.
I suppose that coming from a family of teachers, I was bound to end up providing training. Seeing attendees leave the session feeling energised, with bucketloads of ideas for their own campaigns and having shed the fear of this social science is the greatest reward for me.