I was making dinner the other night; salmon fillets wrapped in parma ham, steamed in the oven with a bit of wine and broth, with a bashed-up Vivaldi potatoes in a wasabi mayo dressing and some nice green beans. I popped the salmon in the oven hoping it would turn out right, hoping the parma ham would give the salmon flavour and guestimating the cooking time. While pottering around the kitchen, I was thinking: I don't think I've ever cooked the same thing twice in the same way. Every time, I tweak, adapt or change based on what's in the fridge, the mood I'm in or the seasonal produce available. In my opinion, recipes are a great way to get inspiration, little else. My mom, on the other hand, always had a great little handwritten recipe book - covered in splatters from teaching us to make pancake mix - and usually followed recipes closely.
The same applies to business; Why do some of us love clear, repeatable processes while others prefer to try something new every time? Rationality versus instinct. Structure versus winging it. One's not better than the other, necessarily. My mom probably ended up with a lot less weird-tasting dinners than I did, that's for sure.
Personally, I'm certainly leaning towards the "creative thinking" end of the scale. I have processes and skeleton structures for projects I manage yet no two ever turn out the same. I'd be a terrible analytical chemist, air traffic controller or software tester but for what I do, it's great; It allows me to nurture that bit of magic (wow, that sounds cheesy...) that's unique to every new project.
I'm curious whether anyone consciously chooses to swing one way or the other, or whether we're just made a certain way. What's your style? What excites you enough to drop all normal procedures and just go for instinct?