Category: Marketing & Advertising
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Recently, there has been a rise in the number of press releases I’ve received, an observation many bloggers around me have confirmed. But these PR emails are accompanied by intros as uncomfortable as the teenage “Will you go on a…
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What’s the first thing you notice when you approach a Starbucks store? Almost always, it’s the aroma. Even non-coffee drinkers love the smell of brewing coffee. It’s heady, rich, full-bodied, dark, suggestive. Aroma triggers memories more strong than any of…
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Buying home appliances is hardly a rivetting experience, but a few companies are succeeding at making it friendlier, easier and… almost enjoyable! Zanussi-Electrolux takes a relaxed and friendly tone in presenting the different customer-related options on their Customer Service page.…
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User generated content is all the rage these days, and every company wants a piece of the action. Some companies understand this concept and act on it fabulously well, but others fail miserably at understanding the basic ethos of UGC.…
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When designing a new site feature or planning a new campaign, I always create with a rule of thumb in mind: “Lower cognitive friction and make it as effortless as possible for the user to participate.” Less fields in the…
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A few moments ago, I subscribed to the 4mations “Keep me updated” mailing list, out of curiosity of what it’ll turn out to be (how did I get there anyway?!) I’ve got a past in email marketing so even though…
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Hilarious dance moves for this Summer’s Britvic Drench campaign, produced by Clemmow Hornby Inge.
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For this panel, I ditched the laptop and only used pen and paper so my notes are less than clear. In fact, I’m lucky if I can read my own handwriting, but the highlights for me were finally meeting the…
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Cognitive Seduction 4.0: 20 ways to woo our users Kathy Sierra, Creating Passionate Users For this panel, I’ll admit my notes were a bit patchy and I relied on a few other ppl’s notes to improve them. I was too…
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South by SouthWest is over. Well, the interactive bit is anyways. Music is clearly still going strong, as I witnessed walking down 6th Street and lucking out on seeing Simian Mobile Disco at La Zona Rosa with a few of…
that canadian girl 