Best usage of QR codes I've seen to date!

QR code on BBC food advert

Over the past few years, QR codes have been used in various places as replacements for website URLs or to promote products. It’s always felt a little bit naff or unnecessary.

Watching TV tonight, BBC Food promoted a specific recipe by using a QR code on screen. A quick scan takes you directly to the recipe you’re looking for with a full list of ingredients. Now that’s good use of a QR code to replace what would otherwise have been a very long-form URL.

Smart move BBC!

QR code on BBC food advert

Delia's new "cookery cheat" show: Has she lost her marbles?

Andrew and I have now watched a couple of episodes of Delia’s new cooking show where she shows busy people how to get nice meals together quickly.

Delia cooking, if you call THAT cooking...Now, what mystifies me is that while she’s targeting time-poor people, she’s unquestionably aiming for the top tier richer people. Last week, when she made her fish pie involving frozen pre-mashed potato cakes, we estimated the cost of the meal at nearly £15! For that price, you could get a delicious Marks & Spencer meal that you can stick in the oven and enjoy just as much without having to fight with frozen potato lumps and pre-smoked, pre-cooked salmon!

I suppose she’s shooting for the even-smaller niche market of those who need to pretend they’re eating “homemade” food to have a clear conscience!

Seriously… pre-mashed potatoes… Delia, honey, you can’t be serious!