Over the past few years, QR codes have been used in various places as replacements for website URLs or to promote products. It’s always felt a little bit naff or unnecessary.
Watching TV tonight, BBC Food promoted a specific recipe by using a QR code on screen. A quick scan takes you directly to the recipe you’re looking for with a full list of ingredients. Now that’s good use of a QR code to replace what would otherwise have been a very long-form URL.
Smart move BBC!
Andrew and I have now watched a couple of episodes of Delia’s new cooking show where she shows busy people how to get nice meals together quickly.
Now, what mystifies me is that while she’s targeting time-poor people, she’s unquestionably aiming for the top tier richer people. Last week, when she made her fish pie involving frozen pre-mashed potato cakes, we estimated the cost of the meal at nearly £15! For that price, you could get a delicious Marks & Spencer meal that you can stick in the oven and enjoy just as much without having to fight with frozen potato lumps and pre-smoked, pre-cooked salmon!
I suppose she’s shooting for the even-smaller niche market of those who need to pretend they’re eating “homemade” food to have a clear conscience!
Seriously… pre-mashed potatoes… Delia, honey, you can’t be serious!