Best usage of QR codes I've seen to date!

QR code on BBC food advert

Over the past few years, QR codes have been used in various places as replacements for website URLs or to promote products. It’s always felt a little bit naff or unnecessary.

Watching TV tonight, BBC Food promoted a specific recipe by using a QR code on screen. A quick scan takes you directly to the recipe you’re looking for with a full list of ingredients. Now that’s good use of a QR code to replace what would otherwise have been a very long-form URL.

Smart move BBC!

QR code on BBC food advert