SocialMediaCamp London 09: A Few Lessons Learned

New mothers apparently say that after they hold their newborn in their arms, they forget almost all the pain of the laborious process (literally!) that preceded. I think this week, I can see what they mean.

On Saturday, April 25th, the second SocialMediaCamp London was held at Wallacespace St Pancras after a long gestation period. The event itself is fairly simple; BarCamps are “unconferences” and therefore there are no speakers to book and manage. smcstart-1The venue is fabulous and the team there make my life incredibly easy by being such a well-oiled machine. The only pain was the sponsorship issues I encountered, which was resolved by making the event a single day instead of the original intended two days.

In general, the event was fantastic; there were some stellar presentations, on topics ranging from “What to do with a corporate Twitter account?” to “Porn & social media: A practical guide to working with ‘adult’ content” and a discussion on LARP to one on how to help PR agencies collaborate better with bloggers (“PR agencies want your soul”). The weirdness of presentations can pretty much be summed up in a single photo by Neil Crosby.

The day was topped off by what I hear was a comedy Scavenger Photo Hunt, organised by Kat Neville. “I hear” because by that point, my knees had turned to Jell-O and so had my brain, so I had to skip on the photohunt, as brilliant as it seemed.

A few days from the event now, and I’m still basking in the glow of a great day, filled with new and known faces, creative ideas & suggestions. I’ve pretty much forgotten about the faff of the weeks leading up to the event and am already thinking about doing it again.

As  far as the homepage of my blog is concerned, this is where the post ends. If you’re interested in a few contentious aspects of the event, then read on.

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