Tonight is the BBC’s Children in Need fundraiser. They’re hoping to raise more money than last year’s £25 millions, through a huge show involving pop stars and tv personalities.
What amazes me about this fundraiser is how the entire country is mobilised for the cause. At my work, there have been mini Pudsey pins you could get in exchange for any donation and today there was a baked goods sale. In comparison to many other fundraisers, ours was very minimal.
I think the main reason why everyone’s ready to put their energy into supporting the fundraiser is that it is, as far as I know, the only one of the year on television. As opposed to the multiple low-budget fundraisers I’ve seen on Canadian tv channels, which people get tired of seeing and just tune out, Children in Need is turned into an exciting event. They don’t keep putting images of beaten up children, trying to get to your wallet through pity, instead we see the good that Children in Need has done over the past 25 years.
Elton John’s donation was £50,000… Granted mine wasn’t as much, but every little helps, right?