If this was Ananova, it would fit in the quirky news section, but the BBC keeps a straight face telling the story:
Several people were hurt in the crush as thousands flocked to the midnight opening of Ikea’s newest store.
The store in Edmonton, north London, stayed open for just 30 minutes because of safety fears and five people had to be taken to hospital for treatment.
Ok, sure IKEA’s pretty cool. Yeah their furniture was particularly cheap that day. But still, WHAT IS WRONG WITH YOU PEOPLE?! There’s no reason to kill each other and cause a stampede!!!
As the unfortunate MP of Tottenham David Lammy said, Ikea should have known offering cheap prices in a deprived area would cause a rush. People need to take a step back and relax… and order on the bloody website rather than go fight outside!!!