Blogging turns on the red light

PayPerPost.comIn a vaguely insane post-holiday attempt to catch up with all the new stuff in the RSS feeds I read regularly[1], I came across this article by Andy Beal, from Web Pro News, announcing the launch of

The basic premise of Pay Per Post is as follows:

Advertisers pay to post details about their “opportunity,” specifying, among other things, how they want bloggers to write about, say, a new shoe, if they want photos to be included, and whether they’ll pay only for positive mentions. Bloggers who abide by the rules get paid; heavily trafficked blogs may command premium rates.

Now, I have no problems with the idea of plugging someone’s product or service on your blog. Even getting paid for it in goods or cold hard cash can be alright. What concerns me about Pay Per Post is that the blogger generally does not need to disclose that they’ve been paid.

Maybe I just need to lock myself at home and live in a little world in my own head where everyone has morals and no one can be swayed by money. Otherwise, looks like Mr. Beal and I will have to learn to cope with bloggers prostituting themselves even further.

[1] For your own sanity, I highly recommend following my friend Mat’s advice, “Just mark them all as read when there’s too many”, because attempting to scan through every new item is causing me to go cross-eyed.

4 thoughts on “Blogging turns on the red light

  1. Mathew

    Payperpost are certainly copping it from all angles at the moment, and deservedly so. As you say, the insurmountable problem is that their terms do not require disclosure of payment.

    In Australia we had a cash for comments scandal involving talk-back radio hosts not disclosing payments for positive comments on air. Here we go again…

  2. Hal

    That just sounds horrible. I wrote about Photobox a few months back because I was impressed with their service, but that was because I wanted to. I didn’t get paid anything.

    Now we’re just going to get people writing rave reviews for products even if they’re crappy.

    I’d never do anything like that. But how would you know if I did? Argh!

  3. Pingback: that canadian girl » Astroturfing & Disclosure: Where Do You Draw the Line?

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