How clever!

I truly love advertising campaigns that get noticed without being driven by a big budget, like the Logitech QuickCam YouTube girl or any good ol’ virals, but I’m also a sucker for the likes of the Bravia superballs and the VW Singing in the Rain.

And here, the big McGuys have created a pretty cool billboard ad.
McDonalds Billboard

Hate to admit it, but it’s a pretty funny idea. For every hour of the morning from 6am til noon, the sundial is advising people on what they should be eating. When noon comes, the shadow of the Arches is perfectly centered straight down.

I like it because it doesn’t involve aggressive messaging, there are no flashing lights or posh technologies. It’s just a sundial. How clever.

One thought on “How clever!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s