However, today I thought I’d take some tips from Heather Hopkins at Hitwise. According to her recent research, searches for Ugg boots have increased six-fold compared to the same time last year – the chart is worth having a look at. She’s even managed to pin-point the most popular colours this season – “raisin” followed by black.
“Did the recent cold-spell cause the surge? There is a definite seasonal pattern in searches for “ugg boots” […] Searches for “ugg boots” peaked later in 2005 – in the week ending 26th November 2005, but last week’s peak exceeded the peak from 2005 by 69%.”
So, should we all run out and go buy a few pairs in case stocks run out? Like Heather, I think I’ll pass on this trend, as I’ve done in the past with leggings and skinny jeans, thankyouverymuch.