As some of you know, in recent months, Andrew and I have been working on Alfred, our very own Mac productivity app. It’s been exciting, sometimes tough, but definitely enlightening. And finally, the fruit of our labour, the Powerpack, is nearly ready to be released.
We’ve met and talked to tons of Mac users, developers and bloggers. Two weeks ago, I had the opportunity to give a talk on social networking for business at the Apple Store in Cambridge, meeting more recent Mac converts.
While I’ve been a Mac user since the late 80’s (thanks grandpa for the hand-me-downs!), it’s only in the past few years that there has been enough of a community for it to really become exciting – which brought me to make these observations.
The enthusiasm of Mac geeks is boundless
This energy could have something to do with Apple’s approach – superlative “everything changes” descriptions – or with the feeling of being a trailblazer by always being on the hunt for a shiny thing more beautiful, more efficient and more undiscovered than the last shiny thing.
Sometimes, I admit, Mac users (myself included) love our gadgetry and possibly annoy those who don’t feel so strongly about their computer setup. But then, if that’s our personality, it’ll be either Macs, cars, stamp collecting or some other obsessive compulsive passion.
From the more practical angle, we spend an obscene number of hours a week at the computer so why not make it an environment that’s a pleasure to use?
So we just celebrate it! We post pictures of our desks on Lifehacker’s workspace Flickr pool, we publish our favourite apps on iusethis and show off our gadgets to anyone who’ll listen. (Or is it just me?)
A great willingness to contribute and participate
As our Mac productivity app Alfred is growing, I can’t begin to count how many offers to beta test, help out and write about it we’ve received. Sure, some are self-serving and coming from bloggers who are mainly looking for an exclusive sneak peek into the app, but all have some sense of altruism, where the ultimate objective is to make the Mac community better.
We have asked for feedback on Twitter, with questions like “Which colour scheme do you use?” to “Who’s still on Leopard and why?” Simple yet important questions, to which we sometimes received in excess of 100 responses within a few minutes from posting. It’s difficult to express how useful this instant feedback has been.
Aside from the practical or technical responses we received, the general chatter about the app and positive comments on blogs and on Twitter have been the fuel to our long evenings and weekends of work. Looking back at the Alfred favourites page is all the motivation we need to keep going sometimes.
The openness of Mac developers
I’m sure most people have worked this out but I’m not a developer, so it’s news to me. Through exchanging with Mac developers who use Alfred, meeting nice folks at CambMacDev and other events, it’s become clear that most Mac developers are willing to lend a hand, share some useful tips or offer feedback.
Even as the non-developer that I am, I’m enjoying the exchanges, gaining some great business insight that will help me shape the future of Alfred. We’re lucky not to be dealing with the Russian roulette that is the iPhone App Store, but there’s still a lot to learn about the Mac ecosystem.
Overall, it’s just a great fun ride to date, and it’s only the beginning! Who knows where the next few years will take us…
[Image credit: Itty Bitty Mac Earrings by PixelParty on Etsy]