Why I'm in love with IKEA's "Cat herding" campaign

In case the news hasn’t made it to your corner of the office yet, here’s a YouTube video perfect for a Friday.

IKEA’s campaign involved releasing 100 cats into a London IKEA store and letting them roam free. Whoddathunk hanging halogen light fittings made such great cat runs…

Aside from the fact that I’m a total cat lover (an anomaly in my family), the reason I’m head over heels for this campaign is that, for once, Marketing doesn’t take itself seriously. Sure, IKEA isn’t at the awareness-building stage of its business lifespan and can afford to do some pretty creative marketing, as they did with their Facebook campaign in 2009.

It’s refreshing to see a campaign that’s purely done for fun, an idea that doesn’t make any sense and doesn’t try to preach or sell us anything. Have a laugh, spend Friday afternoon spreading the video around and gain that little bit more love for the almighty brand that is IKEA. “Simples!”, as Aleksandr Orlov would say.

I wonder if they just shook the box of Whiskas biscuits to call all the cats back at the end?

Happy Friday!

3 responses to “Why I'm in love with IKEA's "Cat herding" campaign

  1. Glad you liked the dd. I had over 50 of my cats there….. Go to my website to see it all. I have Sphynx and Ragdolls and it was fun for them nd for me too………… So glad you think it was bril’ xx
    Roz

  2. That’s an awful lot of cats to handle for one team of people 😀 Sounds like it was a blast, and a really quirky choice by IKEA.

  3. Malc

    I loved the way the expert said “with that many cats it’s going to be unpredictable”… surely you can say the same when it’s just one cat!!

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I'm Véro - a crafty, knitty, spinny gal who enjoys making (and drinking) a cocktail or three. If you've stumbled here, you might enjoy browsing some of my older posts with the tags over to the right or finding out more about me.

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