
Recently, I started a short series of blog post on using a community forum to exchange with your users. In this second part, we’ll look at why we chose a particular platform and how we’ve used it since launch.
Part I: Why and when should I start my own community forum?
Part II: Setting up your forum: Top tips for using Get Satisfaction
Part III: Making the most of user feedback
Why we chose Get Satisfaction
From the first time I came across Get Satisfaction in 2007, I’ve been looking for a suitable context in which to use it but the opportunity never came until now.
In the early days, what struck me about it was that there was a natural positive aura to the service. Users weren’t simply encouraged to post questions and problems, they also were prompted to praise the product when applicable!
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I’ll admit I was also swayed by the cupcake images that are used as default icons for new users. As co-founder Amy Muller said in a 2009 interview with Ciara Byrne, “we felt that cupcakes were associated with satisfaction and happiness. What’s not to love about a cupcake?” Indeed, what’s not to love about a cupcake?
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