Tag: innocent
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When designing a new site feature or planning a new campaign, I always create with a rule of thumb in mind: “Lower cognitive friction and make it as effortless as possible for the user to participate.” Less fields in the…
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Dan Germain blogged about the ultimate job at Innocent Drinks, one of creative writer. Anyone who knows the Innocent brand and loves it as much as I do will agree that these are big shoes to fill. The writing is…
that canadian girl 