SocialMediaCamp London: A Look Back At The Many Themes

Do you ever look back at past achievements and feel yourself swell with pride because, with hindsight, you now realise how well you and others did?

This morning, poking around Flickr, I came across Tom’s photo of the schedule board at SocialMediaCamp London, which was back in October. We gathered 100 attendees, many of which chose to present on a topic of their choice, kicking off interesting conversations and collaborations amongst participants. Since I didn’t get to attend every presentation, some titles still puzzle me, but here is the full list of panel/presentation/discussion topics:

socialmediacamplondon_schedule

  • How to write awesome headlines – Tom Whitwell, The Times
  • Social Media as Community Activism: From International Networks to a local perspective – Salford Social Media Centre
  • Love is in the air – Jonny & Jayme, Glue
  • How/Why Moderate Masses (180,000 users) – The Sun Online
  • Social Media: How Not To Get Fucked – Girl With a One Track Mind
  • How to Replace CNN with Something Nicer: IPTV
  • How Hedgehogs can Inspire Social Media – Carl @Fellowcreative
  • Entreprise Microblogging is More Than Twitter: A First Look at Brand New Microblogging System – Communote.com
  • Lifestreaming your Life Online – Ande Gregson & Paul Kane, Sky
  • Buzz Management For Startups: How to Build Workflow so Everyone Knows What’s Going On – Jure C
  • Relationship Counselling for PRs and Bloggers – Paul Borge
  • Legal Aspects of Social Media – Victoria McEvedy
  • Digital Yoga & The New Religion of the Web – Rohan
  • One (wo)man Social Media Empire-Life! – Lloyd Davis
  • Twitter for the Environment – Carmen
  • Man Boobs, Incest, Sarah Palin and The Times: How We Do SEO @ Times Online – Mariana Bettio
  • The Social Graph: Who Owns It? What Is It?
  • DIY PR: How to Get PR For Your Startup (Please Fire your PR Firm/Agency)
  • Native To a Web of Dudes – David Thompson
  • How to Present to Big Scary Companies (And Look Like You Know What You’re Doing) – Terence Eden, Vodafone
  • Alternate Reality Games
  • Social Media For Good: Respite For Carers, A Project in Development (Discussion)
  • We’re All Chemicals: Social Objects on the Social Web, Socialising – Dan Donald
  • 6 Degrees of Separation Now – Benjamin Ellis
  • Programmer-Journalists or Journalist-Programmers (Group Discussion) – Mark Ng
  • How to Use LinkedIn To Get a Better Job
  • TV III Branding: The Management Of Television Brands in The Digital Age – Will Prestes
  • Staying Pseudonymous On & Offline
  • Scrumping 2.0: A Model for Wider Community Involvement?
  • Digital Footprint
  • If you Work in Marketing or Advertising, Kill Yourself Now – Chris Applegate
  • Data Portability – Ben Godfrey
  • The Web of Babel: Managing Languages on the Web – Chrys
  • Akoha: The Social Reality Game – Emma Persky
  • Online Reputation Management: It’s Not All Bad
  • Ideas Into Action: Developing a Toolkit for Collaborative & Community Projects – Alison
  • Print & Online Social Media: Can You Make It Work? – The London Paper
  • Measuring Engagement of Social Media Websites in the Web 2.0 World
  • Managing Online Identity & Personal Brand – Vero Pepperrell
  • 7 Secrets to Facebook Fundraising
  • Blogging Breakdown & How to Avoid It – Annie Mole
  • Social Media Bingo Session

A few presentation notes made their way on the SMCLondon blog and quite a few have been posted to Slideshare under the tag “smclondon08” so, if like me you want to reminisce, or didn’t have the chance to attend, have a look!

I can’t help but wonder what trend similarities and changes we’ll see at SocialMediaCamp London v.2.0… Want to get involved in the second SMCLondon? Drop me a line as the planning is only just beginning and we always welcome an extra pair of hands!

BMW doesn't get User Generated Content

User generated content is all the rage these days, and every company wants a piece of the action. Some companies understand this concept and act on it fabulously well, but others fail miserably at understanding the basic ethos of UGC.

A mutually beneficial UGC campaign will…

  • Give the company access to a vast creative resource pool composed of hundreds, thousands or millions of users
  • Give the user credit where due for the content creation through backlinks, social recognition and general whuffie
  • Enable the company and the user to build a closer relationship, a stronger brand link and, hopefully, nurture the user’s passion for the product/service

Put simply, it should be a win-win situation. But today, a friend of mine received a message via Flickr from the agency in charge of promoting BMW USA, praising one of the photos of his 3 Series.

“We are contacting you on behalf of BMWUSA.com to inform you that BMW is developing a website that showcases the photography and videos of BMW customers and fans on BMWUSA.com. Your photos were found on flickr and identified as possible photos that could be used on this site. These will be displayed anonymously and your name will not be associated with them. If you agree to give us permission to use your material, we will need your signature on a Photo Release Form. We are only interested in your images of the 3 Series. 

Please see below for a link to download this Release Form online. 
Please fill out the form [PDF here] and send it back to xxxxxxx@dotglu.com or fax to 212-XXX-XXXX. 

If you have any questions, please do not hesitate to ask.
Thank you very much, and we look forward to showcasing your material on BMWUSA.com.”

So to reiterate:

  • The photos will be posted anonymously, giving the photographer no recognition by name, backlinks or otherwise
  • BMW gets unlimited permission to use the photos in whatever marketing or promotion they wish

Ahem, did I miss something here? It’s a pretty crap deal for the photographer who is, and has been, for years, a faithful BMW owner and promoter. Yet BMW doesn’t give him anything in return for his undying love. This company has pretty deep pockets and a huge following, so it’s bound to be able to offer something exciting in return, no? A backlink to the source doesn’t cost a penny.

I’m sure this agency means well and may get UGC one day but, at this point in time, I advised my friend against entering this one-way succubus relationship and let BMW know that he was keeping the rights to his pictures, thank you very much.

SXSWi 2008: "The Future of Corporate Blogs" panel notes

These aren’t the tidiest notes, and I even failed on jotting down exactly who was speaking but there are a few useful points in there… Thanks to Lionel for the insight on how Dell dealt with feedback in the early days.

The Future of Corporate Blogs
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SXSWi 2008: "Creative Collaboration: Designers and Developers working together"

I wasn’t so hot on this panel, found there was a lot of navel-gazing and not enough direction. Also, I don’t know what world these guys live in but do they not also have to contend with marketing, business dev, crazy bosses with wild ideas? There was no discussion about how to integrate the real-life demands into collaborative processes. Nice people, but rubbish panel.

Creative Collaboration: Designers and Developers working together
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SXSWi 2008: "Self-Replicating Awesomeness: The Marketing of No Marketing" panel notes

For this panel, I ditched the laptop and only used pen and paper so my notes are less than clear. In fact, I’m lucky if I can read my own handwriting, but the highlights for me were finally meeting the lovely Tara Hunt, a fellow Canadian expat and inspirational blogger.

My notes might be a bit garbled but sue me, I was too busy listening.

“Self-Replicating Awesomeness: The Marketing of No Marketing” panel notes
Panel: Deborah Schultz, Chris Heuer, Jeremiah Owyang, Tara Hunt, Hugh McLeod, David Parmet
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SXSWi 2008: "What teens want online and on their phones" panel notes

The notes from this panel are pretty thorough – it was one of the first panels I attended and I was pretty enthusiastic with the typing. Interesting findings, but the main takeaway for me is that these kids are clever and pretty discerning, we need to give them a whole lot more credit than we (or I) currently do!

“What teens like online and on their phones”
Panel of teens from age 11-17, based in the Austin area and of different levels of interest in technology, music, etc…
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SXSWi 2008: "Cognitive Seduction 4.0: 20 ways to woo our users" panel notes

Cognitive Seduction 4.0: 20 ways to woo our users
Kathy Sierra, Creating Passionate Users

For this panel, I’ll admit my notes were a bit patchy and I relied on a few other ppl’s notes to improve them. I was too mesmerised by Kathy’s talk to worry so much about notes. But read on anyways…

I’ve also borrowed a few of Kathy’s images to illustrate for those who weren’t so lucky as to attend. They’re completely her copyright, ownership and what not. (They rock!)
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SXSWi 2008: "A/B Testing: Design Friend or Foe?" panel notes

Since I attended SXSW last week, I thought it’d be the right thing to do to share my notes from panels. They’re incomplete, I’ve probably interpreted some statements wrongly, there are probably plenty of typos. But I felt I’d be a complete shmuck if I didn’t do the community thang and shared my notes.

So if you’re not interested, apologies about the next few posts, which will each summarise a panel. At the end, I’ll try to add links to other (better) coverage of the same panels to give the bigger picture. If you’ve taken notes or have something to add (like videos!), just leave a comment and I’ll include it in my post.

First off, the “A/B Testing: Design Friend or Foe?” panel notes…
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Hippie 2.0: Reflecting upon SXSW 2008

South by SouthWest is over. Well, the interactive bit is anyways. Music is clearly still going strong, as I witnessed walking down 6th Street and lucking out on seeing Simian Mobile Disco at La Zona Rosa with a few of the geeks still left in town.

Reflecting upon the past week, it’s comforting to see a clear sense of community amongst the geeks. Topics that kept reoccurring were ones of social capital, change and collaboration. The jaded half of me couldn’t help but snicker. Is this hippie 2.0* or something?

Don’t get me wrong, I find this “Let’s hug, love and help each other” attitude immensely endearing and refreshing, but I can’t help but be tickled by some of the more naive ideas that were exchanged over the course of the week. Not every single one of our ideas will live on past the panels, not every one of our harebrained startup ideas will become the next Facebook and not every suggestion is revolutionary. But it doesn’t matter, it’s motivating to be surrounded by people with faith in their ideas and seemingly endless energy to turn them into reality.

So if it’s up to me, I’ll be attending SXSWi again next year. The panels may not all have been oh-so-fabulous, but regardless, meeting so many new people is an injection of energy, if nothing else.

I now need to somehow make sense of this creative energy and communicate it to my team at work. I’m not sure I can express it in words. Maybe I need a Kumbaya 2.0 to express my feelings?

[* I seemingly didn’t coin the word, as it comes up on the Interweb in a different context, but I think it’s terribly fitting here as well.]

The web 2.0 crowd is a fickle one: How do you keep your users?

Jaiku experiences downtime tooThis evening, looking at the activity on Twitter, I was fascinated to see how quickly the usual Jaiku crowd had migrated. For those who haven’t noticed, Jaiku was showing a big fat 502 Bad Gateway error for a number of hours before it was replaced by the Jaiku birdie telling us that busted hard drives were to blame for the downtime.

Now, Twitter is notoriously flaky and known for going up and down more than a kid’s see-saw in a busy park in midsummer. Yet, everyone flocked over as the default alternative to Jaiku. If it wasn’t Twitter, it would have been something else. Pownce? Facebook? Seesmic?

In a magpie-like fashion, the web 2.0 crowd will look for the next shiny thing. I know. I’m one of them, and I sure as hell am guilty for chronically creating accounts on every new service, just to promptly ditch it and move on.

So what makes a service people come back to? A site that makes it past the 12-18 months “best before” date? Or are all new web 2.0’ish services destined to peak quickly then die just as fast? Lots more thoughts to add on this, but first, I’m interested to see what everyone else thinks.

I’ll leave you on this thought… What if Twitter and Jaiku were down at the same time? Would the world collapse? Or would everyone’s productivity increase by 200%?

For now, I must go tweet about how sick I am of packing boxes. It’s more bearable than it was some years ago but it still bites.

Oh hello there!

I'm Véro - a crafty, knitty, spinny gal who enjoys making (and drinking) a cocktail or three. If you've stumbled here, you might enjoy browsing some of my older posts with the tags over to the right or finding out more about me.

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