06Mar / 2005

VW's "Singin' In The Rain" Explained

I posted a link to the fantastic Golf GTI ad the other day, and now the BBC goes behind the scenes.

Golf GTI

Finally, an explanation on how they created the ad!

Posted in Marketing & Advertising, TV & Music

Permalink 2 Comments

2 responses to “VW's "Singin' In The Rain" Explained”

  1. Darren

    It’s an original ad, but frankly it’s a tragedy that whoever owns the rights to “Singing in the Rain” decided to sell them to a frickin’ car company. Gene Kelly’s spinning in his grave.

    Reply ↓
  2. Vero

    As some friends said while discussing this, Gene Kelly supported and encouraged the evolution of dance so to see his dance routine be transformed to fit this day and age may not have been such a bad thing in his eyes.

    I guess I’ve seen so many uber-poor ads on tv recently, to see something that’s well done and witty feels good to see.

    Reply ↓

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Oh hello there!

I'm Véro - a crafty, knitty, spinny gal who enjoys making (and drinking) a cocktail or three. If you've stumbled here, you might enjoy browsing some of my older posts with the tags over to the right or finding out more about me.

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