I posted a link to the fantastic Golf GTI ad the other day, and now the BBC goes behind the scenes.

Golf GTI

Finally, an explanation on how they created the ad!

2 responses to “VW's "Singin' In The Rain" Explained”

  1. Darren Avatar

    It’s an original ad, but frankly it’s a tragedy that whoever owns the rights to “Singing in the Rain” decided to sell them to a frickin’ car company. Gene Kelly’s spinning in his grave.

  2. Vero Avatar

    As some friends said while discussing this, Gene Kelly supported and encouraged the evolution of dance so to see his dance routine be transformed to fit this day and age may not have been such a bad thing in his eyes.

    I guess I’ve seen so many uber-poor ads on tv recently, to see something that’s well done and witty feels good to see.

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