Twitter buys Summize: The PR tracking tool of the future?

Today, Biz Stone confirmed that Twitter has acquired Summize, which used to crawl online reviews and blog discussions to create summarized reviews of music, movies, books and more. Or so says CrunchBase.

To be perfectly honest, I’d never heard to Summize until Twitter kept crapping out, and Summize was the best option to find out @replies and snooping on what people are saying on any given topic. And now, it’s joined that big happy Twitter family – or at least, 5 out of 6 Summize staff have.

I’m wondering what purpose Summize will serve in the future, other than an improved search and replies tab. Imagine if PR companies turned their megaphone the other way, using Summize as a way to get genuine, candid feedback from the community? Odds are Twitter could find a way to monetise that while keeping the end-consumer service free and accessible.

The web is rife with shouty public relations, it’d be a refreshing change to see companies use honest, simple tools to communicate with their users.

One thought on “Twitter buys Summize: The PR tracking tool of the future?

  1. Phil Barrett

    Summize looks like the first real opportunity to monetize twitter. If it truly becomes a useful tool, layering in google ad words etc… will create a revenue stream for the first time for twitter.

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