Where creativity comes from

It’s Friday, you’ve been giving it the beans all week, working that little brain of yours to the bone (figuratively, let’s hope). You need a boost for that last mile before this evening’s G&T while watching mindless TV (or maybe your evening is more exciting than mine…)

Don’t tell everyone, but I’ve found one of the best sources of creative juices out there…

Alright, fine, it’s a campaign for the South West Regional Development Agency, created by Rubber Republic. It arrived in my inbox last week, with a subject line containing “Viral Campaign”*, so it was within an inch of getting deleted without a second look. Being the end of the day, I was looking for distraction, so I had a look at the video, to find myself delighted by how silly it turned out to be. I love organisations with a sense of humour, and this one’s just wonderfully twisted.

I wonder what would happen if you squeezed Silicon Fen/Cambridge creatives? You’d probably get a CAMRA-approved fermented beverage that knocks your socks off. 😉

[* On the “Viral Campaign” note, I hope agencies will realise that, while it’s fine to call it a viral campaign on your marketing strategy plan internally, a video doesn’t go viral until the viewers make it so. Create something fantastic, give people the tools to share it easily, but don’t tell us it’s a viral. That’s for us to decide.]

3 responses to “Where creativity comes from

  1. Pingback: REDWORKS BLOG» Blog-archívum » Fény derült a kreativitás titkára! :)

  2. Pingback: Rubber Republic - News

  3. Julie

    OUAAAHAHAHAHAHA good one! I like it a lot.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Oh hello there!

I'm Véro - a crafty, knitty, spinny gal who enjoys making (and drinking) a cocktail or three. If you've stumbled here, you might enjoy browsing some of my older posts with the tags over to the right or finding out more about me.

Say hi in the comments or on Twitter! :)

Archives

%d bloggers like this: