How Stephen Fry lost Britain hundreds of man-hours of work

Around lunchtime today, Stephen Fry, national treasure and Twitter celeb, announced that to celebrate having 50,000 followers, he would hold a challenge:

stephen_fry_challenge

He adds “There’s the competition in a nutshell below. Star it for reference. The prize will be good and sent anywhere in the world.”

Now I’m not quite sure what makes Stephen’s challenge more viral than any other Twitter-led idea but it’s been spreading like wildfire. It could be:

  • Wanting to be recognised as clever by such a high profile personality
  • The lure of the prize (as of yet unknown)
  • The sheer madness of the challenge (Have YOU tried fitting 50 L’s in 140 characters?!)

It’s fair to say that many man-hours were lost today whilst tweeters attempted to make up their own sentences. See for yourself on Twitter Search for the volume of inbound tweets to Stephen today.

This challenge is particularly sweet because there are no strings attached, just a bit of fun with the potential for a fun prize picked by a discerning geek. However, if a brand were to use this format for a campaign, you know what… I probably wouldn’t be too adverse to it! What about you?

And my attempt? I’m still failing because it’s far too long, but here’s what I’ve got so far: “Llewellyn’s llama lulled lamentably ill Lola’s lily & Lloyd lol’ed @ little Lola’s silly ballet flailing. Filling Lilly’s yellow lilo, he spells llastically: Billy tells & yells loyally”

Blurgh!

Where creativity comes from

It’s Friday, you’ve been giving it the beans all week, working that little brain of yours to the bone (figuratively, let’s hope). You need a boost for that last mile before this evening’s G&T while watching mindless TV (or maybe your evening is more exciting than mine…)

Don’t tell everyone, but I’ve found one of the best sources of creative juices out there…

Alright, fine, it’s a campaign for the South West Regional Development Agency, created by Rubber Republic. It arrived in my inbox last week, with a subject line containing “Viral Campaign”*, so it was within an inch of getting deleted without a second look. Being the end of the day, I was looking for distraction, so I had a look at the video, to find myself delighted by how silly it turned out to be. I love organisations with a sense of humour, and this one’s just wonderfully twisted.

I wonder what would happen if you squeezed Silicon Fen/Cambridge creatives? You’d probably get a CAMRA-approved fermented beverage that knocks your socks off. 😉

[* On the “Viral Campaign” note, I hope agencies will realise that, while it’s fine to call it a viral campaign on your marketing strategy plan internally, a video doesn’t go viral until the viewers make it so. Create something fantastic, give people the tools to share it easily, but don’t tell us it’s a viral. That’s for us to decide.]

Safety Goat needs saving!

Kat from Safety Goat is a London-based designer, she sent us a really awesome little silicon moulded goat, equipped with safety vest. I’ve yet to meet Kat (@kassy4), but she’s a fellow Ottawa-ian (as she says), which is rare in the UK. Plus, anyone who creates wacky little creatures and hand-paints them has just got to be very cool!

Thanks Kat!

[Note: Sorry my iPhone insisted on focusing on everything but the goat, but I’ve got a new camera on order arriving soon which will take far better little snapshots.]
[Note 2: “Everything but the Goat” Awesome band name.]

om nom nom nom

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om nom nom nom, originally uploaded by thatcanadiangirl.

Taken outside the office this morning, we just couldn’t resist. Find more funny om nom nom nom pictures here 🙂

Google launches Big Table (but I beat them to it by nearly a year!)

Whatever, Google. Big Table isn’t all that, I had that idea a year ago, launched it, got the tshirt and moved on.

Want proof? Here’s me and my Big Table hanging out together last summer.

Star Wars story told by a 3 year old

Because I know you all miss my posts while I have no Internet access at home due to the house move, I’ll provide you with comic relief in the form of some of YouTube’s cream of the crop.

Everyone loves Star Wars. Everyone loves kids. Everyone loves YouTube. (sort of.)

Cambridge copper thieves

“Thousands of homes face losing phone lines after cable thieves struck. Police were alerted today at 9.30am to the theft of high-value cables near Cambourne. […] A mobile police station has been sent to the area and high-profile police patrols have been mounted in a bid to reassure residents.

BT engineers are working on restoring the lines but it is not known how long this will take. DS Chris Balmer said: “We do not yet know the exact number of homes which have been left without phone lines however we believe it could be a few thousand.

“BT are working as quickly as possible to restore the phone lines. If you area aware of any elderly or vulnerable residents please check on their welfare. If anyone saw any suspicious activity around manhole covers please contact me. Scrap metal thieves who rip up telephone cables were warned by police they are putting lives at risk”, reported in the Cambridge News.”

Seriously, what’s that all about? No phones? No internet?

However, to lighten the tone, I thought I’d accompany the news with some interesting archeological findings, also reported recently.

“After digging to a depth of 100 meters last year, Russian scientists found traces of copper wire dating back 1000 years, and came to the conclusion that their ancestors already had a telephone network one thousand years ago.

Not to be outdone, in the weeks that followed, American scientists dug 200 meters and headlines in the US papers read: “US scientists have found traces of 2000 year old optical fibers, and have concluded that their ancestors already had advanced high-tech digital telephone 1000 years earlier than the Russians.”

One week later, the Kenyan newspapers proudly reported the following: “After digging as deep as 500 meters, Kenyan scientists have found absolutely nothing. They have concluded that 5000 years ago, their ancestors were already using wireless technology.”

OMG a woman on the internet

I bow down to xkcd, the best geek cartoon in the world.

xkcd.com - the best source of geeky cartoons evar!

Run, Fatboy, Run!

Last night, I went out to see “Run, Fatboy, Run!” with Andrew and my lovely friend Celia.
Run, Fatboy, Run!
I’m already pretty fond of Simon Pegg’s older movies, but I think this one tops them all. The theme is more appealing to girls than zombies or village cops, so that might have something to do with it. It might also have to do with the fact that the spotlight is much more on Pegg, rather than sharing it with Nick Frost and some guns. And it might have to do with Thandie Newton being so adorable, Hank Azaria playing the over-confident American so well and a handful of classic cameos from the likes of David Walliams and Stephen Merchant.

Take all the above, mix them gently together and you’ve got my favourite comedy of the year by miles.

Definitely comes with two thumbs up, and a big toe too.

Oh hello there!

I'm Véro - a crafty, knitty, spinny gal who enjoys making (and drinking) a cocktail or three. If you've stumbled here, you might enjoy browsing some of my older posts with the tags over to the right or finding out more about me.

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