How Stephen Fry lost Britain hundreds of man-hours of work

Around lunchtime today, Stephen Fry, national treasure and Twitter celeb, announced that to celebrate having 50,000 followers, he would hold a challenge:

stephen_fry_challenge

He adds “There’s the competition in a nutshell below. Star it for reference. The prize will be good and sent anywhere in the world.”

Now I’m not quite sure what makes Stephen’s challenge more viral than any other Twitter-led idea but it’s been spreading like wildfire. It could be:

  • Wanting to be recognised as clever by such a high profile personality
  • The lure of the prize (as of yet unknown)
  • The sheer madness of the challenge (Have YOU tried fitting 50 L’s in 140 characters?!)

It’s fair to say that many man-hours were lost today whilst tweeters attempted to make up their own sentences. See for yourself on Twitter Search for the volume of inbound tweets to Stephen today.

This challenge is particularly sweet because there are no strings attached, just a bit of fun with the potential for a fun prize picked by a discerning geek. However, if a brand were to use this format for a campaign, you know what… I probably wouldn’t be too adverse to it! What about you?

And my attempt? I’m still failing because it’s far too long, but here’s what I’ve got so far: “Llewellyn’s llama lulled lamentably ill Lola’s lily & Lloyd lol’ed @ little Lola’s silly ballet flailing. Filling Lilly’s yellow lilo, he spells llastically: Billy tells & yells loyally”

Blurgh!

Where creativity comes from

It’s Friday, you’ve been giving it the beans all week, working that little brain of yours to the bone (figuratively, let’s hope). You need a boost for that last mile before this evening’s G&T while watching mindless TV (or maybe your evening is more exciting than mine…)

Don’t tell everyone, but I’ve found one of the best sources of creative juices out there…

Alright, fine, it’s a campaign for the South West Regional Development Agency, created by Rubber Republic. It arrived in my inbox last week, with a subject line containing “Viral Campaign”*, so it was within an inch of getting deleted without a second look. Being the end of the day, I was looking for distraction, so I had a look at the video, to find myself delighted by how silly it turned out to be. I love organisations with a sense of humour, and this one’s just wonderfully twisted.

I wonder what would happen if you squeezed Silicon Fen/Cambridge creatives? You’d probably get a CAMRA-approved fermented beverage that knocks your socks off. 😉

[* On the “Viral Campaign” note, I hope agencies will realise that, while it’s fine to call it a viral campaign on your marketing strategy plan internally, a video doesn’t go viral until the viewers make it so. Create something fantastic, give people the tools to share it easily, but don’t tell us it’s a viral. That’s for us to decide.]

Safety Goat needs saving!

Kat from Safety Goat is a London-based designer, she sent us a really awesome little silicon moulded goat, equipped with safety vest. I’ve yet to meet Kat (@kassy4), but she’s a fellow Ottawa-ian (as she says), which is rare in the UK. Plus, anyone who creates wacky little creatures and hand-paints them has just got to be very cool!

Thanks Kat!

[Note: Sorry my iPhone insisted on focusing on everything but the goat, but I’ve got a new camera on order arriving soon which will take far better little snapshots.]
[Note 2: “Everything but the Goat” Awesome band name.]

Star Wars story told by a 3 year old

Because I know you all miss my posts while I have no Internet access at home due to the house move, I’ll provide you with comic relief in the form of some of YouTube’s cream of the crop.

Everyone loves Star Wars. Everyone loves kids. Everyone loves YouTube. (sort of.)