How Stephen Fry lost Britain hundreds of man-hours of work

Around lunchtime today, Stephen Fry, national treasure and Twitter celeb, announced that to celebrate having 50,000 followers, he would hold a challenge:

stephen_fry_challenge

He adds “There’s the competition in a nutshell below. Star it for reference. The prize will be good and sent anywhere in the world.”

Now I’m not quite sure what makes Stephen’s challenge more viral than any other Twitter-led idea but it’s been spreading like wildfire. It could be:

  • Wanting to be recognised as clever by such a high profile personality
  • The lure of the prize (as of yet unknown)
  • The sheer madness of the challenge (Have YOU tried fitting 50 L’s in 140 characters?!)

It’s fair to say that many man-hours were lost today whilst tweeters attempted to make up their own sentences. See for yourself on Twitter Search for the volume of inbound tweets to Stephen today.

This challenge is particularly sweet because there are no strings attached, just a bit of fun with the potential for a fun prize picked by a discerning geek. However, if a brand were to use this format for a campaign, you know what… I probably wouldn’t be too adverse to it! What about you?

And my attempt? I’m still failing because it’s far too long, but here’s what I’ve got so far: “Llewellyn’s llama lulled lamentably ill Lola’s lily & Lloyd lol’ed @ little Lola’s silly ballet flailing. Filling Lilly’s yellow lilo, he spells llastically: Billy tells & yells loyally”

Blurgh!

2 responses to “How Stephen Fry lost Britain hundreds of man-hours of work

  1. Good post Vero, thanks for that.

    And I’m sure this’ll give a few more people/businesses some ideas of how to use Twitter more imaginatively – particularly now I feel we’re reaching the end of the novelty cycle.

  2. Pingback: 140Char » Twitter growth, Twestival, Phillip Schofield and Steven Fry

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Oh hello there!

I'm Véro - a crafty, knitty, spinny gal who enjoys making (and drinking) a cocktail or three. If you've stumbled here, you might enjoy browsing some of my older posts with the tags over to the right or finding out more about me.

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