Category: Marketing & Advertising
-
Recently, I seem to have had this conversation time and time again with businesses, individuals and consultants who are beginning to take Facebook seriously as a place to peddle their wares, so I thought I’d immortalise it here for future…
-
As I’ve mentioned before here and there, one of the most successful Pepsmedia activities these days is training courses. It also happens to be something I truly love doing. The next “Blogs & Social Media in Business” introductory workshop day…
-
Members of your community do a lot. You rely on them to make the community a success. You can influence the direction of your community, you can influence its content and you even have an influence over the type of…
-
This morning, I came across the excellent “10 Harsh Truths about Corporate Blogging”, published by Paul Boag on Smashing Magazine. I was nodding emphatically at each point, until I hit the 5th one, which jarred me in the back like…
-
Over the past 10 days, Morgan Stanley, an established global financial services provider with offices across the world, saw a 15 year old teen create a lot of noise while interning at the firm’s London office. Matthew Robson was tasked…
-
A few days ago, I wrote about the Torchwood 5-day mini series which ended on Friday. During that same evening, it’s with great amusement that I also discovered that James Moran, writer for Severance, and episodes of Doctor Who, Torchwood,…
-
With many years of moonlighting and now nearly a year under my belt working full time for Pepsmedia, we felt lately that it was time to refresh our site to reflect the shift in what we’ve been doing for our…
-
In April, That Canadian Girl celebrated 5 years of bloggy goodness and, yet again, I nearly missed its birthday. Oops! In reality I’ve been blogging for nearly 10 years – a friend kindly hosted my first diary-style site back in…