Tag: Marketing
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User generated content is all the rage these days, and every company wants a piece of the action. Some companies understand this concept and act on it fabulously well, but others fail miserably at understanding the basic ethos of UGC.…
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A few moments ago, I subscribed to the 4mations “Keep me updated” mailing list, out of curiosity of what it’ll turn out to be (how did I get there anyway?!) I’ve got a past in email marketing so even though…
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Anyone who’s witnessed a typical weekday for me will have noticed my slight addiction to Twitter, a service that simply can’t be explained and has to be experienced. But in my attempt to justify the thousands of updates I’ve posted…
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Gary Vaynerchuk, for those who don’t yet know him, is the guy behind, in front and all around Wine Library TV. He’s a raving looney, a totally loveable geek but most of all, a rough diamond of community relations amongst…
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I’m disgusted to find out that Ofcom is about to allow more advertising on commercial television channels in the UK. Somehow, in response to people using more personal video recorders like Sky Plus, Ofcom’s been fooled in believing that the…
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These aren’t the tidiest notes, and I even failed on jotting down exactly who was speaking but there are a few useful points in there… Thanks to Lionel for the insight on how Dell dealt with feedback in the early…
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For this panel, I ditched the laptop and only used pen and paper so my notes are less than clear. In fact, I’m lucky if I can read my own handwriting, but the highlights for me were finally meeting the…
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Dan Germain blogged about the ultimate job at Innocent Drinks, one of creative writer. Anyone who knows the Innocent brand and loves it as much as I do will agree that these are big shoes to fill. The writing is…
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Today, I’m getting out of the way and giving the blog limelight to my old work colleague and fantastic friend Tom Crinson. He’s the nicest guy I could have ever worked with, but he’s also completely bonkers and going on…
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In the past few days, I’ve read some genuinely interesting articles which I’ve been meaning to blog, but to avoid stale blog entries in my drafts, I’ll just share the links and let you read on. Fair use in the…
that canadian girl 