Best usage of QR codes I've seen to date!

QR code on BBC food advert

Over the past few years, QR codes have been used in various places as replacements for website URLs or to promote products. It’s always felt a little bit naff or unnecessary.

Watching TV tonight, BBC Food promoted a specific recipe by using a QR code on screen. A quick scan takes you directly to the recipe you’re looking for with a full list of ingredients. Now that’s good use of a QR code to replace what would otherwise have been a very long-form URL.

Smart move BBC!

QR code on BBC food advert

Tell me what you think of the mobile web

Do you work in mobile? Do you have questions about mobile phones? Do you have an opinion on mobile phones of today? (Who doesn’t!)

Tomorrow, I’ll be hosting the 94th Carnival of the Mobilists, a big roundup of news and posts in the week about the mobile world, over on Taptology, the Taptu blog.

I would love to get some fresh blood into the Carnival, so if you want to contribute, send a link to a post about mobile you’ve written recently to mobilists at gmail dot com before midnight PST tonight and I’ll include you in the roundup.