“More people know what dogging is than blogging, according to a survey which suggests that Brits are not as tech-savvy as might be expected.”
Research conducted among taxi drivers, hairdressers and pub landlords – backed up by conventional market research of more than 1,000 adults in the UK – has found that seven out of 10 people don’t know what a blog is. Nine out of 10 don’t know what podcasting or flashmobbing are.
Four out of 10 know what dogging is, perhaps due to the activities of certain celebrities. Only 49% of people know what a chav is, despite the widespread coverage they have received in both tabloid and broadsheet papers.
So I could start explaining blogging, but if you’re reading this blog, you must already have an idea. And I could start explaining dogging, but I might just let the Beebs do it.
The point this article makes is that outside of the media industry bubble, not very many people are aware of what a blog is. The fact is, new words are appearing at the speed of the evolution of culture (and by this, I don’t mean Intellectually Enlightening Culture with a Capital C, I mean “Queen Chavette Jordan” kind of culture…) and no one can keep up with them. We each keep up with the vocabulary that matches our lifestyle, so the odds of “cabbies, beauticians and landlords” needing to know all about podcasting and blogging are rather low.
Oh and the other point the article makes is that Brits are a right bunch of perverts! 😉