Category: Marketing & Advertising

  • I can’t help but like the Australian Tourism Board advert that has been on recently, showing Australia through Delta Goodrem’s eyes. Have a look for yourself, it’s so colourful and nice, especially when compared to the annoying unimaginative ads from…

  • Coca Cola’s latest campaign is directed at the members of the ever-growing religion that has becoming the Diet. If during the festive season we see a number of Christmas Christians, in January we certainly see as many New Year’s dieters…

  • Isn’t that a bit of a funny marriage? Crisps make you fat, yet we’ll give you a walk-o-meter and try to get you to associate our brand to fitness! Let me explain… Walkers Crisps (part of the same family as…

  • After singing the praises of the concept of the 1970s Office, I shake my head and wonder why it developed the way it did. It was torn between an almost-documentary-on-advertising show and a reality tv rubbishy piece, and unfortunately, it…

  • Now, this is a God-sent link! A database of the music used in UK adverts, artist and song title. I have songs from adverts stuck in my head, driving me insane trying to find out what the title is! What…

  • I’m still watching the 1970s Office… Love it, love peeling apart their campaigns and yelling at the telly disagreeing (or agreeing, sometimes, rarely…) with Paul Shearer. It’s more than a regular reality tv show to me, it’s a kind of…

  • I’ve got to admit, I’m a bit all over the place today. I’ve done lots of work, but my mind is on Chinese fondue, weekend and some bizarre ads that I’ve been seeing on TV. Even after seeing them repeatedly…

  • On Thursday night, before our Sky Plus box crashed, I watched most of the 1970s Office, a new Sky One show. Assigned that seventies’ favourite, The Space Hopper, they will work towards their ad campaign pitch. For two weeks, our…

  • Where does advertising for an indie film overstep the mark? The Movie Marketing Blog brings up Francis Xavier’s “Johnny Come Lately” indie film as one that has crossed that line. Francis Xavier promoted his indie flick “Johnny Come Lately” by…

  • I knew kids toys were getting worse than before, more disposable and more trendy than ever… But seeing this ad on the Cartoon Network absolutely shocked me. Remember those post-barbie dolls? The My Scene girls? Well now they’ve got partnerships…